Marketing Specialist (Trade Shows)

Company: General Kinematics Vibrating Equipment
Location: Crystal Lake
Posted on: September 12, 2023

Job Description:

General Kinematics is the premier manufacturer of vibrating equipment for processing bulk materials. From vibratory feeders to entire process systems, General Kinematics creates the solutions customers require to process even the most difficult materials.We are looking for a qualified Marketing Specialist to join our team in Crystal Lake, Illinois, to play a vital role in lead generation through tradeshow planning and design. The ideal candidate will possess a strong understanding of design, planning, teamwork, and communication skills.Marketing Specialist Responsibilities:

• Defines the creative concept consistent with the corporate strategy, incorporating branding principles.
• Working with Marketing Manager to develop and track annual spend to budget.
• Serves as the tradeshow coordinator to schedule, plan, coordinate, budget, and attend tradeshows with various departments within GKC.
• Manages the relationship with outside tradeshow exhibit houses to ensure large-scale GK tradeshow events go according to plan.
• Maintain and order stock of tradeshow giveaways, clothing, and promotional items.
• Maintain and order supplies and graphics related to tradeshow marketing.
• Responsible for the creation and coordination of pre-show marketing and post-show follow-up.
• Working within Salesforce to create and generate reports, maintain data integrity, and manage backend administration of the GKC parts store.
• Creates and writes persuasive, concise copy for print and electronic media, with minimal re-works.
• Creates, coordinates, and delivers informational and interactive content, including videos, presentations, infographics, case studies, and product and service information for print, web, and online.
• Responsible for creating and coordinating monthly ads in trade publications and new marketing pieces.
• Creates, supports, and maintains printed sales brochures.
• Responsible for co-developing well-defined product value propositions by product or industry vertical.
• Continually monitor the content of key competitors and provide strategic guidance on the competitions approach to key market sectors.
• Deliver company presentations and training around marketing campaigns or new initiatives.
• Fully support the Company's ISO objectives, policies, procedures, and the GK Way Program.
• Other duties as assigned by the manager.
• The ability to achieve cooperation and collaboration among team members.
• The ability to align behaviors and decisions with the organization's vision, values, and mission.
• Demonstrate objectivity, professionalism, integrity, and honesty in dealing with people at all levels and facilitates an environment for open and honest discussion.
• The ability to set and continuously measure goals that reflect the organization's priorities. Requirements
  • Bachelor's degree in Marketing or equivalent experience
  • Minimum of 2 years relative work experience with trade shows
  • Heavy Equipment Manufacturing knowledge a plus
  • Salesforce (Pardot) Certifications or equivalent a plus
  • Proficient with: Google Analytics, WordPress, Illustrator, Photoshop, and After Effects
  • Solid "Value Focused" marketing skills
  • Knowledge of Microsoft Office product
  • Willing to travel to tradeshows and events around the US

Keywords: General Kinematics Vibrating Equipment, Crystal Lake , Marketing Specialist (Trade Shows), Advertising , Crystal Lake, Illinois