Company: Shaw Media
Location: Crystal Lake
Posted on: April 2, 2021
Shaw Local, the No. 1 provider of local news in northern Illinois,
is looking for a full-time audience analytics coordinator who wants
to help us grow our digital subscriber base and directly impact the
communities we serve with engaging, high-quality journalism.
Our company operates numerous local news websites, newspapers, and
magazines around the region, and our focus is on having the first,
best and most important coverage of local stories.
This role will primarily focus turning datasets into actionable
directions for our circulation department and newsrooms. Is a user
likely to subscribe? Likely to churn? We need you to help us reach
them. You will be responsible for more than just monitoring our
analytics - it is communicating with the newsroom about what is
working, what is not working, updating our dashboards, identifying
trends and making sure we are on top of data privacy.
About this opportunity:
The ideal applicant will be someone who brings an entrepreneurial,
problem-solving attitude to analyze internal data, developing what
we can learn and stay ahead of trends. The applicant will be
responsible for building and implementing short-term and long-term
strategies for subscriber growth
Manages digital audience and digital subscription data (80%)
Assists in identifying and applying KPIs for digital subscriber
growth and retention
Tracks KPIs and delivers relevant weekly, monthly and quarterly
reports to internal stakeholders
Tracks customer journey and identifies key propensity indicators:
Is a user likely to subscribe? Likely to churn? We need to
Manage and optimize Google Analytics and Parse.ly data
Assist with print to digital audience acclimation & KPIs associated
Strategic Planning (10%)
Work closely with email manager, sales and leadership in developing
strategies for growing digital subscribers
Stays up-to-date with industry tools and trends and makes
recommendations to leadership
Other duties as assigned (10%)
Experience with Google Analytics (or Parse.ly) is required
CMS (content management system)
CRM (customer relationship management)
HTML/CSS/Java (basic knowledge)
Database management program(s)
About Shaw Media:
Shaw Media publishes over 150 titles in Illinois and Iowa. Its
holdings include websites, newspapers, magazines, Bears Insider, a
video production unit, and a digital marketing services division.
Founded in Dixon, Illinois, Shaw Media has been privately owned by
the Shaw family since its inception in 1851.
Enjoy the Rewards of Working Among the Best:
In return for your contributions to our success, Shaw Media offers
a competitive benefits package, including medical, dental, vision,
and 401(k) with company match.
Interested candidates, please submit a cover letter that explains
your journalism credentials and philosophy, along with a resume -
click APPLY NOW
Pre-employment drug screen and background check required.
Shaw Media is an equal opportunity employer and a drug-free
This posting may not include all duties of the position.
Keywords: Shaw Media, Crystal Lake , Analytics Coordinator, Other , Crystal Lake, Illinois
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