Manager, Marketing Analytics
Location: Crystal Lake
Posted on: September 15, 2019
AbbVie is seeking talented Marketing Analytics professionals to
provide analytic leadership and to identify business and resource
optimization opportunities for several in-market and pipeline
products. Successful candidates will be able to thrive in a dynamic
environment, and have a proven ability to meaningfully communicate
insights and information that influences business decisions.
Position Summary: The Manager, Marketing Analytics will design,
implement, manage and effectively communicate marketing analytics
for the designated therapeutic area(s) based on physician, patient,
managed care, competitive and economic factors. The individual will
recommend investment profiles for a specific brand supported
through the use of analytics especially for one part of investment.
This individual will also help inform financial plans for the
brands that are being supported as well as strategic investment
decisions. This individual will have high level interaction with
brand management as well as executive management along with
multiple external partners with the ability to influence decisions
based on analytics and understanding of the business which is
critical to the success of this role Key Responsibilities Include:
Own and develop the framework of Plan à Measure à Optimize à Repeat
cycle of analytics with the specific investment / program being
supported for all stakeholders. Understand and work with the
continuum of consumer acquisition strategies through the use of
advanced analytics in each step of this process Execute
optimization as part of marketing mix modeling or as post hoc
analyses to aid in effective and efficient investments for this
partnership program between Abbvie and multiple partners.
Understand, develop and articulate insights from data for all the
push / pull tactics involved in driving consumers from market
expansion Complete timely evaluation of program / campaign impact
and response. Partner with the marketing operations team to plan
for investments in media and CRM streams. Identify and address key
business issues relative to program performance ensuring that
multiple partners / stakeholder perspectives are considered;
Integrate and synthesize all available information specific to the
issue Leverage innovative, sophisticated analytic models that
address critical issues but also meet key business criteria (e.g.
cost, risk, business impact) and key technical criteria (e.g.
reliability, validity, and predictability) Lead the analytic team,
contractors, and external suppliers to increase and enhance the use
of advanced modeling and analytic methods and produce results that
fully leverage available data and analytics. Effectively
communicate results of complex analytical models and influence
action to improve brand performance Establish, Manage and
continuously improve various levels of reporting for program /
contract evaluations as well as executive communication Bachelor's
Degree (Business Administration, Statistics, Economics) required,
with a concentration in marketing/sales/quantitative analysis.
Master's Degree preferred. 5+ years of experience in quantitative
analysis of sales and marketing information; including use of this
information in the development of business plans and strategies.
Strong leadership skills and a proven ability to collaborate
effectively with all corporate functions and senior management
Analytical reasoning abilities, intellectual curiosity, strong
business acumen, and creativity in problem solving Ability to
interact and communicate effectively with/present to (verbally and
in writing) all levels of the organization, from Product Managers
to Divisional Vice Presidents. Command of the following software
programs (Powerpoint, Excel, Access). Experience with SAS/SPSS
preferred. Demonstrated project management skills Proficiency in
the following competencies: anticipate future needs, build
collaborative partnerships, design and implement innovative
solutions, demystify complex information, communicate insights and
solutions and coach for greater team effectiveness.
Keywords: AbbVie, Crystal Lake , Manager, Marketing Analytics, Other , Crystal Lake, Illinois
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